Does your company really need to have a mobile application?

The topic of using such applications' is widely discussed, but nobody gives a direct answer if it is financially reasonable to use these programs whether they really have practical value or they are just wasting of people's time and money. To find the answers to these questions we decided to do a small testing. Applet3D inc developed a mobile application for iPad and publish it in Apple AppStore. It was simple kitchen designer and we called it 3DShowroom.

     3DShowroom for iPad was published in Apple AppStore in the end of November 2012 and since the date of publishing it showed a number of 10 000 downloads! As a result, without any advertising and other promotion , the success it gained is awesome.
     The downloading was free of charge and the software they received was easy to use. Some functions were available at once, some – only after they registered and entered their contact data. More than 1000 users who registered and used 3DShowroom on had the opportunity to add their favorite products to wish lists and this number actually showed that a concrete percent of the downloads definitely was not made by people just to see how cool the program looked or to play with it for fun. People proceeded to the registration to see its use.

     All this sounds reasonable if you know that customers are getting used to such services. According to Google's statistics, on average people check their mobile phones over 150 times a day – that’s once every 6 minutes. Nearly 79% of smart phone users use their phones to make purchasing decisions and over 50% of those users make some sort of purchase within 1 hour compared to 1 month on a desktop. To be a successful seller you have to respond the demand of modern tendencies.

     Just imagine yourself having such a service, which contains all advantages in the sphere of visualization and presentation of your products, made bright, colorful, functional but simple, drawing attention at first sight. A service which anyone can try to use at once and any time! A small program or application will work better than any highly qualified personnel.
     You just need to make sure you have a good mobile application and promote it, for example with the help of big boards, booklets, on your web site. It's a broad field for advertisement. A person who notices it works with the application in the internet, sees what you've got and comes to your store to buy what he or she wants.

     Summing it all up, it should be said that to make your businesses competitive, to create additional sales opportunities and to gather data about your clients and their preferences you must not hesitate deciding whether you should have such a useful thing as mobile application or not. The answer is by all means yes.

The mobile application presented in the experiment was build and sponsored by Applet3Dinc